Keyword research done right- Keywords vs Topics

I know what you’re doing.

Yes I do.

You’re using

  • Google Suggest,
  • Keyword.io,
  • UberSuggest,
  • related Searches,
  • People also ask etc…

You’re using them all, hoping to grasp what searchers are really looking for, what Google is truly after.
And it doesn’t stop here, does it?

I’m willing to bet you’re using paid tools as well, is it the Long Tail Pro? Maybe SEMRush, Ahrefs?

Each has its strengths and weakness, I know. Heck, I wouldn’t be shocked if you were using ALL of them!

And I guess, crafty as you are, that you spend a lot of your precious time stalking forums, subreddits, and Quora, wanting to home in on the exact words and phrases that your target group uses.

Good!

Excellent

I applaud you.Because I too am like that. 🙂

I know it isn’t easy and that it takes a lot of time and focus to do it right.

But I also know that, when done right. it pays dividends forever. Our way of thinking is this:
“To produce the best damn article (on a given topic), I need to know more than my competition, to research further, dig deeper, to go places they are unwilling or unable to go (mostly unwilling).

To have that crucial knowledge is a guarantee for me that my article will do well in the SERPS.

And that’s where this new technique comes into play. Its a nice little add-on to the current trends in keyword research and it’s easy too.

Are you ready?

Using topics and semantically related keywords to boost your on-page SEO

The steps:

  • Do traditional keyword research to discover your next target
  • Plug that keyword into Google to see whats already ranking well
  • Scan those pages for unique words and phrases that are common to them all
  • Make a spreadsheet as you’ll be needing them

sprinkle them in your blog post.

That’s it. Simple, right?

Example

Ill use Rand Fishkin’s example as its a good one, I’m giving credit where credit is due. and is a lot easier for me too:)

He used the phrase “rain forest” and discovered that pages in the top ten had certain words in common to them, but rare in the entirety of web.

These are keywords and key phrases that high ranking pages in Google share, and you better believe Google expects to see them on your freshly minted page on that topic.

This concept(semantic search) works and it could work for you too.

The beautiful part about this is that in 99% of the time what Google expects to see is what the searches expect to see as well. so it’s a win-win.

How?

well, Google only delivers pages that people like and those that already rank for God knows how long are battle tested and ready to bi reverse engineered (or dissected- take your pick).

Bottom line

This is all because of Google Hummingbird. Yes, that damn bird is guilty that we now have to do this complicated thing instead of good old fashion keyword research.

You can curse the bird; or you can look at it from another angle

It’s an opportunity.
Most people will despair but you don’t have to. Instead adapt and push forward.

I want you to do something for me.
TRY IT.

Try and see if sprinkling related words and phrases make a difference for you.

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